CoverGirls Instagram posted a video of Charles speaking about his new role. At the age of 17, Charles is breaking boundaries and doing it in style. Hope youll give us another try and check out some other articles. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). SPOILER, I looked sickening. We want to bridge divides to reach everyone. Some information may no longer be current. Don't just take my word for it though. Here he is with Katy Perry (that highlight tho!!! It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . So I retook my senior photos & brought my ring light with me so my highlight would be poppin. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. 28,431 views Sep 27, 2019 Does Coverboy cover boy? See the entire range of limited-edition, face, eye, and lip products below. Blueball is a vibrant true blue packed with silver star-shaped glitters. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. 2023 Cond Nast. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. The . And so are five other '90s tattoo styles. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Their prices range from $10 to $18. From everyday glam to eye looks that are packed with color, the social star can do it all. "Fingers work great. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. It has to stop. He couldnt be more excited about the news! I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . "Very durable. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. So its not surprising that its male cosmetics at this point.. Log in to hide ads. Jamess selection may be a reflection of that change. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. unless you renew or "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." "James Charles is no exception. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Charles retweeted a few supportive messages himself. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Goldie is a golden base with green undertones and holographic glitter. improve functionality and performance. And the first male face of Covergirl brand. All rights reserved. I just finished up my glitter testers, too, so Im glad were releasing soon. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Their prices range from $10 to $18. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. subscription. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. TikTok has declared the white eyeliner is back. CoverBoy! If you have questions about your account, please Ad Choices. You do you, yknow?". "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. now that CoverGirl has announced that James is its first male CoverGirl. The TikTok-Viral Dyson Airwrap Is Back in Stock! ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. "When she asked me to collaborate, I thought, Absolutely.". "This type of nonsense has got to be called out. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. By continuing to browse the site "Just wrapped another great CoverGirl shoot. And if that means shopping COVERBOY, then hey, it's a win-win. Follow Facebook.com/CosmoBeauty. Your California Privacy Rights. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. 19802023 The Christian Science Monitor. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. The three most recent Christian Science articles with a spiritual perspective. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. #COVERGIRLJames! It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy "Hopefully, itll also help my beard not shine through." Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. ', This website uses cookies to The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Red flags that you're dealing with a man-child. Carly Cardellino was the beauty director at Cosmopolitan. log out. Get ready for some exciting news. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. If you need help purchasing a product directly from Allure, go to our FAQ. Please click here to learn how. Thats right, I am a new CoverGirl.. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "Im happy that I put forth a line that you dont need any brushes for," says Willam. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. A screenshot from one of James Charles' YouTube makeup tutorials. Im still confident as a boy and I will always be a boy. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. And that's exactly what Roncal is bringing to the table this week. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Hmmm well that joke is ruined, but who cares! Were run by a church, but were not only for church members and were not about converting people. Willam wears Coverboy Lip Varnish in TruBlu. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Your session to The Christian Are gender roles relaxing inthe world of makeup? If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. R.I.P. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Whoever said it wasn't easy being green was lying. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. So why now? Were the bran muffin of journalism. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. We are trying out Willam's new line of makeup Coverboy. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. coverboy makeup name change. continue to use the site without a by blastPRO Mascara. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Did You Hear "Did You Lotion" Growing Up? James Charles Is CoverGirl's First CoverBoy. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. I think thats a part of the story here, too.. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. We change lives. "James Charles is no exception. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. And with that newfound influence, that generations values are becoming increasingly visible. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles is no exception. Vote for your favorite beauty products now! I love being extra pic.twitter.com/7Qu1yu8U2P. Crypto "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. A weekly update on music, movies, cultural trends, and education solutions. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. 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I can be confident with bare skin and with a full face, he told the magazine. Given the teens talent with brush and pen, its an obvious pairing. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. This content is imported from twitter. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) No one, that's who. GET THEM HERE! now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Charles was just named CoverGirls' very first male CoverGirl. retailers. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . If you need help purchasing a product directly from Allure, go to our FAQ. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Press question mark to learn the rest of the keyboard shortcuts Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Use of this site constitutes acceptance of our That just means more revenue for them.. A selection of the most viewed stories this week on the Monitor's website. Gem is . All Rights Reserved. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Here are some of his different makeup creations that prove just how talented he is. Already a subscriber? There's a lot of fun there, too.". Stay informed about the latest scientific discoveries & breakthroughs. Follow TODAY.com writer Scott Stump on Twitter. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. James Charles is no exception. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? "There's something there for everyone. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. Photo: Courtesy of Coverboy. I could look at this all day long and not get bored. The end of gendered toys? You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. "It just feels like something you want to wear.". Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Easy, breezy, beautiful CoverBoy? But you know what? He might not be a household name just yet, but something tells me that he will be soon. According to Huffington Post, it was only a year ago that Charles started his Instagram page. CoverGirl has announced its first ever CoverBoy. His skin and makeup are as flawless as you'd think. Who needs rainbow highlight when you have this? RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! "We support anyone and everyone who wants to express themselves with makeup. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Beyond fear, beyond anger. The aspiring makeup art You dont have a Christian Science Monitor she wrote on Instagram. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". The Best Contour Palettes for the Ultimate Chisled Complexion. For an optimal experience visit our site on another browser. The Monitor is a peculiar little publication thats hard for the world to figure out. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Your subscription to CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Companies can also win over younger audiences by making social statements. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Hearst Magazine Media, Inc. All Rights Reserved. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Sometimes the world is a beautiful place. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful.